The third in a series of marketing brochures intended to showcase a carefully selected group of projects from the firm’s vastly varied portfolio of experience, in a package targeted at specific market sectors.
Previous approaches to marketing collateral had focused heavily on the firm’s portfolio of project experience. This approach of focusing on the intended audience –their needs and preferences– was a new direction for the firm’s marketing collateral efforts, and one that I helped to envision and carried out with design and art direction.